Supermatt
With more than 25 locations, SuperMatt came to us with an established brand and a clear goal: a website that’s as bold, recognizable, and just as easy to navigate.
We built SuperMatt, a mobile-optimized conversion-focused website designed to turn both paid and organic traffic into in-store customers. From a custom location finder to high-quality visuals and a dynamic homepage video, every page is optimized to help visitors quickly find a nearby location, view store amenities, and get a feel for SuperMatt’s signature experience.
To make it feel more personal, we incorporated custom photos and videos captured by our team highlighting real stores, real staff, and real customers. With a majority of SuperMatt’s traffic coming from mobile, we fully optimized the experience across all devices to make it as easy as possible.
The result? A site that doesn’t just look good — it works hard behind the scenes to support SuperMatt’s growing business.
What It Means for Supermatt
Scalable by Design
A website built to grow with them
Optimized for Foot Traffic
Location pages designed to drive store visits
Authenticity in Every Frame
Visual content that adds personality and builds trust
Update Anything, Anytime
An easy backend system to manage updates promptly
Multi-Channel Strategy.
Real-World Results.
Google Business Profiles
When SuperMatt came onboard, we had access to a little over half of their Google Business Profiles. Google Business Profiles are a critical component for local visibility and paid ad performance. We got to work fast: removing outdated listings, claiming unverified locations, and fully optimizing each profile with converting copy and updated photos. Thanks to our direct line to Google support, we successfully claimed and verified every existing location paving the way for scalable growth across the board.
Content
Strong visuals are key to a laundromat’s first impression and SuperMatt was no exception. While developing their website and marketing strategy, we identified a major gap in original content. So, we flew to Florida and captured professional photos and video of their interiors, exteriors, and staff. The result? A complete content library that showcases the brand across every platform.
Social Media
Many laundromats overlook the value of social media but SuperMatt understood the importance of building a brand their customers could connect with. Our team launched and managed a consistent social presence across all locations, giving both loyal and new customers a reason to follow, engage, and visit in person.
Google Ads
When it comes to new customer acquisition, nothing beats Google Ads. For SuperMatt, we used hyper local targeting to drive growth at their underperforming locations. After building the campaigns, SuperMatt was ranking #1 for "laundromat near me" searches in the areas of their underperforming locations. In March alone, our campaigns delivered 160 verified store visits to the St. Cloud location and 104 to North Fort Myers all directly traceable from Google.
Social Ads
To reach even more potential customers, we layered in social advertising across Meta platforms (Instagram & Facebook). By targeting users within a set radius of each store, especially those who use competitor laundromats, we helped SuperMatt build brand awareness and drive foot traffic across multiple channels with more of an awareness based approach.
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