When you think about creating a successful laundromat marketing strategy, you likely envision digital marketing materials, such as a website and social media pages. In 2025, incorporating these into your laundromat’s campaigns is essential.

Still, you shouldn’t underestimate the various types of print marketing collateral. They can also ensure campaigns resonate with the right audiences and generate more business for your laundromat.

Here are five types you should be aware of.

1. Postcards

According to a Small Business Trends survey, about 70% of consumers say direct mail marketing is more personal than email marketing. For this reason, your laundromat should rely on postcards to carry out direct mail marketing campaigns.

Use them to let those in your area know your laundromat’s name, address, phone number, website URL, and more. You can also provide them with special deals and entice them to give your business a chance.

2. Flyers and Posters

Walk around in just about any city, and you will see flyers and posters taped and stapled to everything from telephone poles to storefronts advertising local businesses’ products and services. Some businesses even allow other companies to display flyers and posters in their physical locations to build relationships with fellow business owners.

If you’re looking for the most cost-effective types of print marketing collateral, flyers and posters are the way to go. You can print them for affordable prices and spend an afternoon finding places to hang them to increase your laundromat’s visibility.

3. Brochures

Did you recently invest in state-of-the-art equipment for your laundromat? Or, have you decided to offer special wash-and-dry packages that set your laundromat apart from competitors?

These are two of the many reasons why you should design brochures for your customers. You can:

• Hand them out to new customers visiting your laundromat for the first time.
• Stand in front of your laundromat and hand them out to people walking by.
• Bring them to festivals and other community events your laundromat attends.

4. Catalogs

Would you like to take your ideas for laundromat brochures to the next level? Catalogs are the top type of print marketing collateral for those who want to provide a wealth of information about small businesses, complete with photos, descriptions, and other relevant details.

Catalogs might be your best bet if you have more than one laundromat or more equipment than brochures can accommodate.

5. Business Cards

As the owner of a laundromat, you will likely encounter people who ask for your contact information daily. Customers, vendors, media members, and others may request business cards.

Make sure you always have a few handy in your wallet. With well-designed business cards, you can network with those in your community like never before.

Invest in High-Quality Print Marketing Collateral for Your Laundromat

Purchasing different types of print marketing collateral is one way to market your laundromat, but why stop there? Check out the other marketing strategies you can use to put your advertising efforts over the top.

Suds Digital can help you market your laundromat successfully. Reach out to us at (800) 435-1765 today.