People use social media for everything from entertainment to keeping up with current events. What was once a platform solely for connecting with friends is now an effective marketing outlet. Find out how to create engaging social media content for your laundromat business in this helpful guide and reap the benefits that come with sharing on social media sites. 

To learn more about laundromat advertising by Suds Digital, reach out to our team today and see how we can help boost your business. 

Share Business News and Updates

In the past, laundromat owners could have upgraded their washing machines and dryers without making much fuss. However, making this move today presents an opportunity for engagement. You can keep all of your customers in the loop on major announcements or changes to your business, such as:

• Equipment upgrades
• Expanded hours
• Increased inventory
• Additional locations coming to your franchise
• Community involvement efforts

Share any news with an eye-catching graphic or short video to make it stand out to your customers. 

Provide Laundry Tips and Tricks

An important aspect of digital marketing is to recognize problems your customers are facing and how your goods or services resolve them. Lean into this if you’re wondering how to create engaging social media content for your laundromat. Posting daily laundry tips helps solve common problems your customers face and also showcases your expertise. 

Come up with content ideas by looking at broad topics and brainstorming all of the ways you can create content surrounding them. For example, the topic of laundry detergent can cover content explaining how much detergent to use, the comparison between popular detergent brands, and ingredients to look for on a bottle’s label.

Start a Discussion on Laundry Mistakes

While giving people laundry tips and tricks will certainly help them going forward, it could be fun to hear about laundry horror stories. Social media posts with high engagement numbers often encourage comments from users. You can increase your engagement by asking your audience to share their biggest mistakes while washing their clothes, such as:

• Having white objects turn pink because a red garment bleeds through
• Taking a sweater out of the dryer to find it shrunk during the cycle
• Overfilling the machine with detergent

Not only is this a fun way to facilitate discussion among your followers but you can also engage with them and share your expertise for avoiding these mistakes in the future. 

Highlight Customer Testimonials

Say you have a feedback form or survey that your customers can take. Anytime you receive positive feedback, you can share it on social media. This can be as simple as making a graphic showing the number of five-star reviews you receive among customers.

Whether you’re hoping to learn how to create engaging social media content for your laundromat or ways to increase your Google ranking, Suds Digital can help. Submit our online request form or email info@suds-digital.com to schedule a call with our digital marketing professionals. We’re ready to help.