Running laundromat ads on Google allows you to look at your quality score and how the search engine compares your ad’s performance to competitors. If you don’t know how to improve quality scores for your ads, invest in laundromat advertising by Suds Digital and let our experts take care of it for you. Use the tips in this guide to boost your score and make your ads more successful. 

1. Focus on Keyword Relevance

Part of your quality score extends to your ad’s keyword relevance. Your Google Ads account can show this field as being below average, average, or above average. To get the most out of your digital marketing spend, create ads with specific keywords customers are searching for. 

Laundromat owners should focus on all of the services they offer and form ad groups featuring those keywords, such as:

• Laundry services
• Professional dry cleaning
• Affordable laundromat businesses

You’ll get a better click-through rate when you focus on long-tail keywords, in particular. These searches have at least three letters, making them more in line with what a customer is searching for. For example, a Google search for “laundromat” won’t always generate leads but running an ad when someone searches for “best laundromat in Chicago, Illinois,” will improve its relevance.  

Ask an expert how to improve quality scores in Google Ads and they’ll tell you that negative keywords can help. This means preventing your ad from showing up when someone searches for an irrelevant term. 

2. Update Your Landing Pages

Just like keywords, landing page relevance proves essential for any laundromat owner hoping to improve their Google Ads quality score. You don’t want to pay for ads telling new customers they can save 10% only to have your landing page from that ad make no mention of the discount. Prioritize the following components when building landing pages:

• High-quality content that matches your ad copy
• Mobile friendliness
• Fast load times

You might have to test different versions of landing pages with varying text, images, and calls to action. 

3. Work on Your Click-Through Rate

Google determines your quality score partly by figuring out your expected click-through rate. Focus on this metric and take steps to increase the rate since Google awards ads with a better click-through percentage. A key way to improve your click-through rate is to make your ad copy as compelling as possible. 

For example, you can look at your competitor’s ads and emulate their successful tactics as well as make sure your ad contains relevant keywords and strong calls to action. Monitor your click-through rate long-term to find what works and doesn’t work. 

One of the biggest benefits of Google Ads is that it lets users know how effective their campaigns are with a quality score between one and ten. If you’re unsure how to improve quality scores or even launch paid ads on Google, turn to the professional marketing experts at Suds Digital. Submit our online request form or email info@suds-digital.com to connect with our laundromat-specific marketing experts and learn more today.