At Suds Digital, we know how important keywords are for Google Ads for laundromats. However, some keywords work better than others in paid searches, and negative keywords are also helpful. Learning how to leverage negative keywords in Google Ads can help narrow your targeting to specific groups. 

Learn more about negative keywords and their impact on paid ads in our post below. 

Negative Keywords: What Are They?

A keyword is a word or phrase that people use to query search engines for products, services, and information. On the other hand, a negative keyword is a word or phrase that prevents your laundromat’s ad from appearing to people who query that keyword.

By using negative keywords, you can be confident that your advertisements will reach only the most relevant audience. You can assign these words to a specific Google advertising campaign, account, or group level as an exact word, a short phrase, or a broad match, which refers to multiple variations of a phrase.

Tips for Reducing Wasted Ad Spend With Negative Keywords

Learn how to use negative keywords in Google Ads by following these tips.

Discover Your Negative Keywords

Using negative keywords to optimize ad campaigns starts with identifying those relevant to your laundry services. This discovery process can be time-consuming because you’d have to search through multiple search query reports in Google Ads. 

To start the discovery process, create your Google Ads account and go to the “Keywords” tab at the ad group, account, or campaign level. Then, click “Search Terms” to view the keywords you’re bidding on as well as the queries that trigger them. 

Create a Keyword List

Review the keywords relevant to your laundry business regularly. To save time, consider compiling or locating a list of industry-related negative keywords. From those terms, create a go-to list to save words on adding negatives to your ads.

Add Negative Keywords to Your Google Ads Account

When viewing keywords, click the box left of the search query. This step will allow you to select that word or phrase as a keyword or negative keyword.

From there, you can pick the level at which you’d like to assign the keyword. Hit “Save” when you finish. 

Additional Google Ads Strategies for Laundry Businesses

Aside from negative keywords, you can use the following tips to enhance your Google Ads campaigns:

• Use geo-targeting: Target individual locations or use radius targeting to attract consumers within your service area. 
• Uses laundry-related keywords: Add multiple variations of high-performing laundry keywords to every ad group, including misspellings.
• Track your conversions: Use conversion tracking software to monitor the effectiveness of your ad campaign. 

Enjoy the Benefits of Professional Keyword Optimization Techniques for Laundry Services

Learning how to add negative keywords to Google Ads is an excellent way to optimize your marketing to reach targeted audiences. For help improving ad performance for laundromat marketing, turn to Suds Digital. As digital marketers specializing in the laundry industry, our team has experience with ad retargeting, search engine-optimized content creation, and paid advertising. 

Ready to schedule your consultation with knowledgeable laundromat marketing professionals? Contact Suds Digital at (732) 576-6688.