The U.S. laundromat industry comprises approximately 35,000 laundromats, generating about $6 billion annually. For these small businesses to stand out and claim their piece of the pie, they must prioritize laundromat marketing.

Thankfully, there is no shortage of marketing methods for laundromats. From logo design and store signage to website development and search engine optimization, they have many options.

Running Instagram ads is one of their more modern marketing solutions. They promise to put laundromats in front of the right target audiences and boost engagement — but are Instagram ads worth it?

Continue reading to find out.

Understanding What Instagram Ads Are

To answer the question, “Are Instagram ads worth it for my laundromat business?” you need to know the answer to the question, “What are Instagram ads?” first. So, let’s start there.

Instagram ads are paid posts businesses from all industries can run to get more eyes on their brands and the products and services they sell. They can choose to run these advertisements in various places in the social media app, including:

• The main feed
• Stories
• Reels
• The Explore page

These posts have “Sponsored” labels and typically include links to companies’ websites and/or places where consumers can purchase their products and services. IG first allowed businesses to run paid advertisements over a decade ago, and the social media platform has gradually added more advertising options.

Revealing How To Run Instagram Ads for Your Laundromat

After learning more about them, it might already sound like the answer to the question, “Are Instagram ads worth it?” is “yes.” If you’re interested in running them to see how they could help your laundromat, IG makes it easy.

Simply follow these steps:

1. Create a business account on Instagram for your laundromat and link it to a business profile on Facebook.
2. Use the Meta Ads Manager to create a campaign, choose its objectives, and select its target audience.
3. Calculate an ad budget, determine a campaign’s duration, and decide where you want advertisements to run.
4. Select an advertising format (images, videos, etc.) and create a compelling ad, ending it with a clear call to action.
5. Rely on Meta Ads Manager to help monitor advertisements’ click-through rates and overall performance.

As long as you don’t skip any of these steps, creating Instagram ads should be a simple, straightforward process.

Considering the Benefits of Running Instagram Ads for Your Business

Many small businesses, including laundromats, have found the answer to the question, “Are Instagram ads worth it?” to be “yes.” The benefits that might come along with running them include:

• Target specific audiences and increase engagement
• Build brand awareness and recognition
• Drive website traffic and improve conversion rates

These advertisements are also cost-effective, putting them in the position to offer laundromats a solid return on investment (ROI).

So, Are Instagram Ads Worth It for Your Laundromat? Let Us Help You Decide

If you’ve wondered, “Are Instagram ads worth it?” Suds Digital can help. We will show you how to more effectively use social media for lead generation for your laundromat.

Contact us today to start.