This October 26–28, the Suds Digital team joined laundry professionals from across the country in Nashville, TN for the WDF (Wash-Dry-Fold) Workshop, the premier event for wash-dry-fold, pickup & delivery, and commercial laundry professionals—hosted by the Coin Laundry Association (CLA). As proud exhibitors and sponsors, we were thrilled to be part of a weekend packed with innovation, connection, and community.

A Weekend of Connection and Collaboration

From the first welcome reception to the final panel, the WDF Workshop brought together operators, vendors, and industry leaders shaping the future of laundromat operations. Our team made the most of every moment, networking through dinners, happy hours, and late-night conversations that reminded us why this industry is so special.

Fluff & Fold on Stage: A Conversation About Branding and Integrity

We were especially proud to see Charles Measley take the stage to present on behalf of Fluff & Fold, speaking to a packed and highly engaged audience. His session captured what makes great laundromats stand out—not just clean clothes, but strong brand identity, integrity, and consistent content marketing that tells a real story.

Charles emphasized that in today’s digital-first world, authentic branding and clear messaging are just as important as efficient operations. It was a dynamic, insightful discussion that sparked a lot of hallway conversations afterward.

Strengthening Partnerships and Building New Ones

Events like this are about more than learning—they’re about people. We had the chance to meet existing clients like J&S Family Laundry and Linen Fresh, reconnecting in person and celebrating their recent growth. We also met new operators from across the country, many of whom shared exciting plans for their upcoming laundromat launches and pickup & delivery expansions.

We’re grateful for every handshake, introduction, and conversation that helps keep this industry moving forward. These relationships are what fuel the work we do every day.

Our Booth: Where Marketing Meets Momentum

If you stopped by our booth—thank you! It was incredible to hear firsthand how laundromat owners are expanding their pickup and delivery programs, exploring SEO and digital ads, and looking for ways to stand out online.
Check out our booth highlights to see some of the great conversations, laughs, and collaborations that made the weekend unforgettable.

Big Thanks to the CLA Team and Attendees

The CLA team once again delivered an outstanding event that balanced education with energy. Every workshop, Q&A, and off-the-clock meetup reinforced the value of community in this industry. We’re grateful for the opportunity to support it as sponsors and participants, and we can’t wait for what’s next.

See You at the Next One

We left Nashville inspired, re-energized, and more committed than ever to helping laundromat owners grow their brands, expand pickup & delivery, and reach more customers through powerful digital marketing.

If you missed us at the WDF Workshop, let’s connect—we’d love to share what we’re working on and how Suds Digital can help you level up your laundromat’s marketing strategy.