Former laundromat owner brings over a decade of firsthand operational experience to help Suds Digital clients grow smarter and stronger

EATONTOWN, N.J. — Suds Digital welcomes the addition of Chris Siciliano as Account Executive, further strengthening the agency’s ability to pair specialized marketing expertise with real-world laundromat ownership and operational experience. Siciliano brings over a decade of experience in the laundry industry, having owned and operated a laundromat in Eatontown, New Jersey, where he learned the business from the ground up. During his time as an owner, he retooled and revitalized the store, grew its wash-dry-fold business, and built a pickup and delivery operation from scratch.

That firsthand experience gives Siciliano a perspective that goes well beyond traditional account management. He understands the decisions, challenges and opportunities Suds Digital’s clients encounter because he has faced them himself.

“Chris has lived the same challenges our clients are navigating every day,” said Dom Santamaria, CEO, Suds Digital. “He understands what it takes to run a successful laundromat, build a pickup and delivery business, manage staff, create a great customer experience and ultimately grow. There’s nobody better suited to help laundromat owners think through where their business is today and where it can go next. Adding someone with Chris’ depth of industry experience to our team is a major win for both Suds Digital and our clients.”

Siciliano entered the laundry industry as a young entrepreneur, purchasing a laundromat with his father and quickly finding himself immersed in every aspect of the business. Over the years, he learned firsthand how factors ranging from staffing and standard operating procedures to store appearance, customer experience and service quality can directly influence growth.

He also learned another lesson that now shapes his work at Suds Digital that a great operation can only reach its full potential if customers know it exists.

Early in his ownership journey, Siciliano had little digital marketing infrastructure behind his business. As he became more immersed in marketing, he saw how digital strategy could connect strong operators with customers who were already searching for the services they provided.

Eventually, Siciliano became a Suds Digital client himself. After working with other marketing providers, he saw a meaningful difference in an approach informed specifically by the laundry industry and the behaviors of laundry customers.

“What Suds Digital did for us worked, and I saw firsthand the impact the right marketing strategy could have on a laundry business,” Siciliano said. “There’s a level of experience and data here that you can’t replicate overnight. The team understands this industry because we’ve spent years working in it, learning from owners and developing strategies specifically for laundry businesses. Now I get to bring my own experience as an owner to that equation and help other operators avoid some of the lessons I had to learn the hard way.”

In his new role, Siciliano will work directly with Suds Digital clients, bringing an operator’s perspective to account strategy and helping owners connect marketing efforts to broader business goals. His experience spans self-service laundry, wash-dry-fold, pickup and delivery, staffing, customer experience and business growth, giving him an understanding of both the day-to-day realities of running a store and the opportunities available to owners looking to scale.

The addition of Siciliano comes as Suds Digital continues to expand its team and capabilities within the laundry industry. His appointment reflects the agency’s continued investment in building a team that understands how to market laundry businesses as well as the structure of how those businesses operate.

“Marketing isn’t optional anymore,” Siciliano added. “You can have a great store and still be leaving tremendous opportunity on the table. I’ve been the owner who didn’t have the website, wasn’t doing social media and didn’t fully understand how many customers I wasn’t reaching. That experience gives me a very different perspective today. I want to help owners see those opportunities earlier and use marketing to build the kind of business they want to have.”

For Siciliano, the new role is also an opportunity to be a resource for the industry that shaped his own career. Laundromat owners and operators looking to exchange ideas, talk through challenges or opportunities, or simply connect with someone who has been on their side of the business are encouraged to reach out to Chris directly at chris@colossusmediagroup.com or 908-461-4860.

About Suds Digital
Suds Digital is a marketing agency dedicated to helping laundromat owners and laundry businesses build awareness, attract customers and drive measurable growth. Combining deep laundry-industry expertise, specialized data and digital marketing strategy, Suds Digital develops solutions designed around the unique needs of today’s laundry operators