According to Research and Markets, the global coin-operated laundries market is valued at nearly $19 billion and is expected to reach over $30 billion by 2030. This will make effective laundromat marketing crucial in the coming years.

Help your laundromat stand out by staying on top of the latest content marketing trends 2025 offers. Discover more about three of them to have on your radar.

1. AI-Driven Content Creation

A recent Forbes report revealed that over one-third of small businesses use artificial intelligence for content creation. This number is projected to continue increasing as AI becomes even more intelligent than it already is. Your laundromat should consider getting in on the action.

To be clear, you should not use ChatGPT or another AI model to create all the content for your laundromat. This could compromise its growth, especially online, if search engines discover you are using AI to generate all the content you post on your website’s blog or social media pages.

Still, this doesn’t mean you can’t creatively use AI to create more compelling content. You can utilize it to:

• Come up with engaging blog titles
• Put together social media captions
• Write outlines for marketing emails

AI is one of the leading content marketing trends in 2025, and it isn’t going to disappear anytime soon. Incorporate it into your content marketing strategy.

2. Short-Form Video Content

Video content growth has been going on for a long time. Many small businesses have spent the last decade-plus committed to creating high-quality video content as part of their marketing campaigns, as it is one of the most interactive content formats.

So, why is this one of the best content marketing trends in 2025? It’s mainly because it has never been easier for small businesses, like your laundromat, to capture video content, edit it, and post it while making it look as professional.

Consider shooting short-form videos for platforms like:

• TikTok
• Instagram Reels
• YouTube Shorts

Aim to create personalized marketing content for consumers, such as “how-to” and “hack” videos. This approach can demonstrate your laundromat’s experience and expertise.

3. Behind-the-Scenes Content

Have you taken the time to make your laundromat a fun place for people to hang out while washing and drying their clothes? Use this to your advantage by recording behind-the-scenes content and publishing it on your website, social media pages, and other platforms.

This is another one of the visual storytelling trends that won’t go away — and for good reason. People enjoy seeing behind the scenes at small businesses and other places. Deliver more of what they want with exclusive content that showcases your laundry in the best light.

Contact Us To Begin Using These Content Marketing Trends in 2025 (and Beyond!)

These are just a few of the premier content marketing trends in 2025 for laundromats. Others, including voice search optimization, are also making a big splash within the world of content marketing.

Make sure you jump on these trends before it’s too late. Suds Digital can help you every step of the way. Give us a call at (800) 435-1765 to hear more.